Goto

Collaborating Authors

 internal link


Raze to the Ground: Query-Efficient Adversarial HTML Attacks on Machine-Learning Phishing Webpage Detectors

Montaruli, Biagio, Demetrio, Luca, Pintor, Maura, Compagna, Luca, Balzarotti, Davide, Biggio, Battista

arXiv.org Artificial Intelligence

Machine-learning phishing webpage detectors (ML-PWD) have been shown to suffer from adversarial manipulations of the HTML code of the input webpage. Nevertheless, the attacks recently proposed have demonstrated limited effectiveness due to their lack of optimizing the usage of the adopted manipulations, and they focus solely on specific elements of the HTML code. In this work, we overcome these limitations by first designing a novel set of fine-grained manipulations which allow to modify the HTML code of the input phishing webpage without compromising its maliciousness and visual appearance, i.e., the manipulations are functionality- and rendering-preserving by design. We then select which manipulations should be applied to bypass the target detector by a query-efficient black-box optimization algorithm. Our experiments show that our attacks are able to raze to the ground the performance of current state-of-the-art ML-PWD using just 30 queries, thus overcoming the weaker attacks developed in previous work, and enabling a much fairer robustness evaluation of ML-PWD.


9 "Best" SEO Tools (January 2023) - Channel969

#artificialintelligence

SEO (Search Engine Optimization) requires a multifaceted strategy that includes researching competition, analyzing what keywords are capable of driving traffic, creating an external and internal link building strategy, and optimizing page loading speed. Below we feature the best SEO tools to increase your odds of ranking high in Google. This powerful SEO platform offers a range of tools that replaces the functionality of other products that includes Google Trends, MOZ, Hootsuite and SimilarWeb. Traffic Analysis – Benchmark your website traffic against competitors to see where you stand. See their estimated total traffic, top traffic sources, bounce rate, time on page, and more to inform your next strategy.


An Introduction To Python & Machine Learning For Technical SEO

#artificialintelligence

Since I first started talking about how Python is being used in the SEO space two years ago, it has gained even more popularity and a lot of people have started to utilize and see the benefits of using it in their day-to-day roles. It's really exciting to see so many SEOs share their experiences, the cool scripts they have written, and the impact it has had on their jobs. It wouldn't be right for me to publish this without mentioning the impact that Hamlet Batista had on me and so many other people. He loved seeing people learn and use Python. I know he would be so proud to see so many people sharing their journey of learning Python, and all of the amazing scripts that people have written.


21 Actionable SEO Techniques That Work GREAT in 2018

#artificialintelligence

Because today I'm going to show you the exact SEO techniques that I use to generate 151,981 unique visitors per month. All of these proven strategies are working GREAT in 2018. And here are the tactics you'll learn about in this post. A while back, Google announced their RankBrain algorithm. And as it turns out, this update was a HUGE game changer. Google RankBrain is Google's first machine learning algorithm. As you can see, the happier you make Google's users, the higher you'll rank. Sure, backlinks, keywords and other traditional signals are still important. But RankBrain is quickly taking over. In fact, Google went on to say that RankBrain was one of their "top 3" ranking signals: How do you optimize your site for Google RankBrain? First, improve your organic click-through-rate (CTR). Google RankBrain wants to see that lots of people are clicking on your site in the search results. Let's boost it to the top of the page so it's easier to find".